Wednesday, May 28, 2014

The Science of Why Our Brains Are Wired to Connect

"Without the sense of fellowship with men of like mind," Einstein wrote, "life would have seemed to me empty." It is perhaps unsurprising that the iconic physicist, celebrated as "the quintessential modern genius," intuited something fundamental about the inner workings of the human mind and soul long before science itself had attempted to concertize it with empirical evidence. Now, it has.

This week, a look at why our brains are wired to connect.

TTFN, Fred. 

Quote of the week: "You're only given a little spark of madness. You mustn't lose it." - Robin Williams (US actor & comedian, 1951 -) 

The Science of Why Our Brains Are Wired to Connect by fredwine

Wednesday, May 14, 2014

Buffaloberry - The Next Superfruit?

The term "superfruit" has been applied to acai berries, maqui berries, yumberries, chokeberries, goji berries, lingonberries, lychee berries - a lot of berries, in other words, but also baobabs, mangosteens, sea buckthorn, jujube fruit, cupuacus, pitayas, pomegranates ... the list keeps growing.

You may wonder what is it about these fruits that lifts them out of the ranks of the ordinary into exalted superfruit status.  The answer?  Super promotion.  Superfruit is a marketing term first used in the food and beverage industry in 2005. Superfruit has no official U.S. Food and Drug Administration (FDA) or U.S. Department of Agriculture (USDA) endorsement.  The designation of a fruit as a superfruit is entirely up to the product manufacturer.


Be that as it may, another fruit is vying for the title.  This week, a look at the buffaloberry.

TTFN, Fred.