The term "superfruit" has been applied to acai berries, maqui berries, yumberries, chokeberries, goji berries, lingonberries, lychee berries - a lot of berries, in other words, but also baobabs, mangosteens, sea buckthorn, jujube fruit, cupuacus, pitayas, pomegranates ... the list keeps growing.
You may wonder what is it about these fruits that lifts them out of the ranks of the ordinary into exalted superfruit status. The answer? Super promotion. Superfruit is a marketing term first used in the food and beverage industry in 2005. Superfruit has no official U.S. Food and Drug Administration (FDA) or U.S. Department of Agriculture (USDA) endorsement. The designation of a fruit as a superfruit is entirely up to the product manufacturer.
Be that as it may, another fruit is vying for the title. This week, a look at the buffaloberry.
TTFN, Fred.
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